Love being popular?
Easy…this is no unforgivable sin. We sorely desire to be liked and appreciated, right? Shockingly, this applies to social media marketing as well.
Consider this: You’ve finally set up your website, tweaked it repeatedly, and put it out for everyone to see your newly launched product. You wait for hours upon hours and all you hear are crickets!
You’re swamped…
Even after scouring countless resources on social media marketing, things just can’t click. Yet there’s this inner, unpleasant feeling telling you to give up.
You now think of engaging the social media marketing gear, but don’t know how best to navigate. Let’s dive right in:
Eye-Opening Social Media Stats
By the end of 2018, statistics showed that Facebook had over 3.2 billion users while Twitter had 1.3 billion accounts with approximately 336 million active users. That said, It goes without saying that social media is a lucrative marketing hub.
Whether you’re selling your product or service on Facebook, Instagram, or Twitter, remember that user-friendly content is key. Unlike B2B marketing that’s centered on industry jargon, reaching out to customers requires more than just baseline professionalism
But don’t falter. If you’re grappling with social media marketing, all is not lost. Here are some innate human qualities you can take advantage of to skyrocket your social media marketing campaign.
1.Curiosity
We, humans, have cat-like curiosity. Long story short, your prospects can’t keep their hands off something trendy or cool. Why don’t you capitalize on this quality? For instance, a young 13-year-old who’s trying to understand how your complex device works won’t delve into the technical details of the phone. He just wants to see how it looks and works. Be sure to flash around the shiny phone along with intriguing headlines. Such as, “Do you want to explore the unknown?” “Try this phone”.
Also, try to simplify the information in a way that’s more alluring to your target reader. That way, you’ll end up converting occasional onlookers into reliable customers and subscribers. String together some irresistible words that blow the reader’s mind off. Stick to the rule of simplicity all through even if it’s quite challenging
2. Lust and Love
Humans are interesting beings. We wield a mysterious combination of complex and simple attributes alike. Here’s the thing: no matter how intelligent or affluent we may appear, there’s this secret guilty pleasure, desire, or precarious weakness we cautiously sweep under the carpet. Interestingly, your readers too are 100% human with general preprogrammed characteristics.
Want to know them?
Quite simply, our humanity boils down to traits such as lust, love, fear, and entitlement. Your go-to clients aren’t interested in boosting your business. They want to figure out how your product or services can help improve their lives. If you’re running a love and relationships blog for instance, be sure to include some catchy headlines such as: “Want to attract people like a magnet? Here’s how”( love) or “Avoid these things to keep divorce at bay”( fear). You may flash around such irresistible headlines on your preferred social media platforms.
Remember that even though you started the blog from the ground up, the business doesn’t solely revolve around you. Your readers are the veritable fortresses upon which your blog can grow. So, give them a listening ear always. Be selfless, capitalize on your readers’ interests and you’ll enjoy the benefits.
3. Search for Significance
Do you love attention?
Well, you’re not weird. It’s a normal trait. And isn’t this a beautiful thing? While marketing on social media, capitalize on the unending need for significance. Infuse into your prospects the idea that they matter and that your success solely depends on them. Therefore, try to seek out customer reviews regardless of whether they sound snarky and hurtful. While some reviews are hurtful, some genuinely point out a few weaknesses of your product or service which if solved can move it up a notch. Once you effectively do this, you’ll not only maintain a loyal readership base, but command increased brand visibility, influence, and outstanding uniqueness.
The solution-oriented idea is hands down cliché. But pause for a moment and think things through. Do all businesses religiously stick to this golden rule? Spoiler alert: not always. Unfortunately, most blogs are out to explore any possible means to generate traffic and cash at the expense of fully satisfying their customers. Thus, peer into such loopholes. If your competitors are already enjoying the blissful privileges as uncontested monopolies that they end up berating customers, don’t hesitate to fill this conspicuous gap.
4. Pride
Have you ever thought of taking over the universe?
Easy….I’m kidding! Everyone is proud to some degree though. Whether it’s flaunting your new boyfriend or an expensive Ferrari for everyone to see, there’s something great you’d like to show off to the whole world (you probably don’t do it since you are reasonable 😀)
Instead of pushing away this attribute, you can take advantage of it as a marketer. For instance, if you’re marketing an upgraded iPhone, make sure you include up-to-date features that not only swing in a sense of top-notch class, but that will set apart the prospective buyers from other phone owners. Tactfully feed their pride with your alluring words and woo them to your spell.
Wrapping Up
Social media marketing is a great way to significantly boost your blog’s visibility and readership. If you’ve already tasted these waters or are still figuring out how to dive in, latch onto these tips. They’ll not only help you avoid some deadly pitfalls that might painfully cost you but also open you up to new ideas. Before you know it, you’ll be miles ahead!