Over the internet years, pop-ups have continuously endured a bad rep. Often, consumers don’t want to be bombarded with call-to-action messages requiring them to subscribe or take some kind of action. Worse off, sometimes, these die-hard messages rigidly stick to the inbox—and won’t just taper off.
But what if I told you they’re hugely valuable in SaaS advertising?
While the idea of Pop-ups has sparked conflicting views among marketers, stats show that they might be here to stay. A recent Sumo app Pop-up testing that evaluated 2 billion pop-ups showed a pretty impressive conversion rate averaging between 3.09% and 9.28%. Despite the bad attitude buzzing around this marketing strategy, there’s a good chance it can amp up your SaaS business to amazing heights.
Want to figure out how to spice up your Pop-ups to upscale your marketing strategy? Consider these 3 tips…
- Work on Visuals
Let’s face it, art is relative. It’s like music. What lures me in and drowns me deep into a frenzy might be off-putting to someone else. Rightly so, this applies to your Pop-up ads. So, instead of presenting your call to action as some cold, flat, and annoying message, think of a way of refining it into an alluring selling point.
Here’s the idea: You don’t have to be an excellent designer or mystic color matcher to get this right. Instead, just be sure to infuse into the message your genuine personality with impressive color variations that’ll stimulate your customers’ interest.
If you consider your design skills low, think of outsourcing the task to a professional designer who delivers top-notch value. Prospects don’t want to feel being sold to. So, remember to inject into your message your warm personality. There’s a way it connects with the readers.
A growing body of marketing-centric findings reveals that a growing number of consumers are increasingly getting hooked to eye-catching ads packed with alluring images and well-crafted words. So, don’t be afraid to unleash your artsy side while mapping out your marketing strategy.
- Consider The Give-and-take Approach
Your target customers are 100% human with emotions, will, and of course—innate desires. Always keep in mind that they need something in return for taking action. Ideally, an engaging Pop-up is one that promises something valuable in return for the prospect’s kind gesture of subscribing or clicking it.
Imagine you’re totally immersed in an informative blog post when suddenly, an out-of-the-blues Pop-up message appears. Trust me, the immediate reactive response you’d have is wincing angrily and deleting it, right?
However, if such a message appears with a free e-book offer that’ll ultimately benefit you, you’re in business! Aside from this, you can also offer free demos, trials, or discounts. Always remember to offer freebies prudently in a way that’ll be of value to your business and your esteemed customers as well.
- Limited Time Countdowns
Today, countdown alerts are not uncommon. You’ve probably come across limited-time countdown alerts in your surfing experiences. Countdown Pop-ups are effective in generating leads and conversions.
Wondering how?
Stats rarely lie. Pegging time countdowns on Pop-ups creates a sense of urgency and consequently increases conversions. In fact, adding the message, “time left to download” alongside a Pop-up in a certain Growth Marketing Conference’s Homepage increased conversion rates from 3.5% to 10%.
Plus, positioning Pop-ups within the header or footer bars doesn’t interfere with your visitors’ activities on your website. That said, try your level best to optimize Pop-ups to be less invasive and more alluring.
Bottom Line
While Pop-ups have been hugely criticized and shunned over the internet years, extensive stats show that they’re still on board—and can generate impressive revenue if used the right way. Just be sure to consider the mentioned tricks on how to thrive with pop-up ads, and you’ll increase your odds of enjoying immense success.